Flora Toscana is a cooperative of growers founded in Pescia, in Pistoia’s province, with over 30 years of history and experience in Horticulture. Flora Toscana has over 250 members and its core businesses are the production and sale of cut flowers and pot plants and the supply of agricultural technical facilities.
Within FICO Eataly World, Flora Toscana operates an area dedicated to the promotion and sale of plants and cut flowers, the Flora Toscana Greenhouse, entirely designed and developed by Organizzazione Orlandelli.
Starting from the analysis of the context at Eataly World we finalized a unique design: the Greenhouses Garden Center Identity create an unparalleled sales environment where the lines and colors of the wooden exhibitors line AMOR highlight the natural beauty of plants and flowers.
“The Flora Toscana Greenhouse will be the showcase of Italy’s horticulture, vegetable and flower growing, a unique and fantastic opportunity for emphasizing the products of our members and for spilling out our work and district. Every fruit come from a flower”.
FICO EATALY WORLD - Fabbrica Italiana COntadina, all the wonders of Italian biodiversity in one place. Whether you decide to visit the park on foot or riding your FICO bike, let yourself be guided by Nature, aromas, beauty and by a narrative which comes from the past but has no ending. Our limitless Italian heritage.
Organizzazione Orlandelli is proud to have designed and built the only non food market in what will be the the world's largest agri-food park, a destination which will be visited by people from every continent who will be able to appreciate The Flora Toscana Greenhouse, the ambassador of Italy’s nursery gardening.