Mara Verbena line packaging area

The flower packaging area is a space often underestimated in garden centers and florists, but it can be enhanced to improve the store's image and provide better service to customers.

To address this need, Organizzazione Orlandelli has developed in collaboration with Mara Verbena a new furnishing concept for the plant and flower packaging area. The concept is based on modular furniture of 90 cm that can be combined according to the needs and spaces of each store.

The counter is the heart of the packaging area, and it is important that it is both functional and professional. It must allow staff to work efficiently and be able to accommodate all the materials needed for flower packaging.

The Organizzazione Orlandelli counter is made of high-quality materials and offers several advantages:

• It is large and spacious, allowing staff to move freely.
• It has a porcelain stoneware top, a durable and easy-to-clean material.
• It features various doors, drawers, and ribbon holders to keep packaging materials accessible and organized.

The counter measures 180 cm but can be extended by adding more modules if there is a need for additional workstations. It is made of solid fir wood, a durable and long-lasting material, and features a porcelain stoneware top, an elegant and easy-to-clean material.

The back counter is a space that, in addition to holding ribbons and packaging materials, can be used to inspire customers and showcase components for their floral arrangements. The result is a piece of furniture that is both functional and aesthetically pleasing.

The Organizzazione Orlandelli back counter offers several advantages:

• It is modular to adapt to the needs of each store.
• It is made of high-quality materials to ensure durability over time.
• It allows packaging materials to be organized while creating a functional display.

The back counter is also made up of 90 cm modules and consists of drawers, doors, ribbon holders, shelves, and compartments.

If the store requires a longer back counter, additional central modules can be added.

The area in front of the packaging counter is crucial for several reasons. First of all, it is a space of high visibility, immediately noticed by customers. This makes it an ideal area to display pre-packaged plants and flowers.

Displaying pre-packaged plants and flowers offers several advantages. Firstly, it helps promote the store's plants and flowers through ready-made arrangements. This is because customers can immediately see what the finished product will look like and decide if it suits their needs.

Moreover, displaying pre-packaged plants and flowers means your staff does not need to work on packaging in real-time. This optimizes resources and allows better organization of the workload.

Pre-packaged arrangements prepared by the store are a way to offer customers a wide selection of ready-made floral compositions, without having to wait for on-demand preparation.

Use wood and ceramic table sets, specifically designed for this purpose. These tables will allow you to display products in a neat and well-curated manner.
Use a variety of containers and accessories to create a more captivating display. You can use baskets, boxes, ribbons, etc.
Periodically change the display to keep customers' interest alive.

Additionally, placing refrigerated water flower displays near the packaging counter, making them accessible to customers, is a winning choice. The presence of fresh flowers in the packaging area is useful both for the staff, who have everything within reach, and for customers, who can easily choose their preferred flowers for arrangements.

Refrigerated displays also help enhance the appeal of the department, inspiring and engaging customers waiting in line with a mix of shapes, colors, fragrances, and the sound of a gentle natural waterfall. This combination positively stimulates customers' senses, involving them more and increasing their propensity to purchase.

During high-traffic periods in the packaging department, such as Valentine's Day or other holidays, the skillful use of front counter tables contributes to inspiring customers and guiding them toward ready-made arrangements. Meanwhile, a well-organized back counter display and water flowers will not only ensure operational speed in packaging but also speed for customers in selecting materials for their personalized arrangement.

The new concept by Organizzazione Orlandelli for the plant and flower packaging area is an innovative solution that offers a range of advantages for both packaging staff and the customer shopping experience.

The counter is functional and professional, while the back counter is creative and inspiring. Together, they create a modern and welcoming packaging area that can help enhance the store's image and provide better service to customers.

The color of the furniture can be customized to better match the store's style.