The new design of "Urban Hardware" by Orlandelli

After a first meeting in Denver at the True Value Reunion in October 2018 with Steve Mahurin, the merchandising architect behind the new "Urban Hardware", a large upscale DIY center in Georgia (USA), Team Orlandelli studied a new concept for indoor plants and flowers.
The store was opened in April 2019 and the space dedicated to plants and flowers is definitely one of the areas that has been most successful thanks to the use of the AMOR line of exhibitors and furniture for Garden Centers: the wood allows a big step forward in the Design of the GardenCenter, offering the possibility to create more emotional settings.
"Let the customer in into your world of plants and flowers."

The market for plants and flowers is evolving with consumers: new lifestyles and new consumption habits are born from a renewed focus on "Green". The new opportunities for this change require an evolution of the store, thanks to the new Garden Center Identity by Orlandelli concept dedicated to garden center furniture.
From the experience in the design of the exhibition layouts dedicated to plants and flowers, for Garden Centers, Large Retailers, Nurseries and local shops, we have drawn exhibition solutions that can be replicated in any store.

Purposes:

• Speeding up the in-store consumer experience
• Increase the area visited, improving the visibility of the product categories
• Ensuring maximum convenience for operators