Garden Trends Report 2018 - part one

10/07/2018

GARDEN TRENDS REPORT 2018 - part one

Nature’s Rx for Mental Wellness

In today’s 24/7 connected society and public discontent, depression and anxiety are skyrocketing world-wide. By 2030, the World Health Organization predicts anxiety will be the #1 health issue, outranking obesity.

Analysts reported that the global wellness economy - wellness tourism & real estate, the spa industry & workplace wellness - reached $3.7 trillion in 2016 and is expected to grow 17% over five years.

And Gen-Y is the most stressed and anxious to date. According to Ypulse, 81% of 13-34 year-olds are making mental health a priority and want new ways to balance physical and mental wellness – and clear their heads.

Thanks to celebrities such as the British royals, mental health is no longer a stigma. Prince Harry believes there has been a “dial shift” in prioritizing mental wellness, urging young people who constantly check their phones to slow down and process their thoughts rather than rushing from one thing to the next.

In other words, take time to stop and smell the roses!

Wellness is no longer just about being healthy. It goes deeper, embracing positivity, relaxation and self-care. A happy mind leads to a happy body.

Being surrounded by air purifying plants, finding a quiet place to meditate or eating a plant-based diet are all reflections of wellness trends that have become status symbols for people who make health a priority.

The new study of neuro-conservation from Dr. Wallace J. Nichols, an evolutionary ecologist and research associate at the California Academy of Sciences, says being in nature and around water shifts our brain towards hope and compassion and away from stress and anger.

Research today reinforces wisdom of the ages – from Cyrus the Great of Persia, who built relaxation gardens 2,500 years ago, to Fredrick Law Olmsted, the father of American landscape architecture – all types of gardeners continue to follow this ancient prescription for mental and physical wellness. And that’s good news for gardeners.

With this leading global consumer trend, the theme of the 2018 GTR is Nature’s Rx for Mental Wellness.

Wellness isn’t just about keeping the body healthy anymore; it’s about keeping the mind and spirit healthy, too. Nature is the best medicine.

The 2018 report, Nature’s Rx for Mental Wellness, introduces seven industry trends that inspire a cleaner, more relaxed state-of-mind. It shows that when we disconnect from media and reconnect with Mother Nature, we can make steps towards rebuilding our mental wellness.

In this report you will find:
- What is driving the increasing consumer desire for mental wellness
- How the climate is changing the way we garden globally and locally, indoors and out
- How to inspire Millennials to garden year-round
- The hottest color of the season
- Download the report today to become an insider, influencer and leader.

This research has been developed thanks to an international network of experts in the Garden field. In some ways it is specific for the US market, but even so with this research Garden Media Group gives precious information about worldwide trends.
By translating this research Organizzazione Orlandelli gives a useful and efficient working tool to plan a successful 2018!
Read carefully this research, staying focused and share it with you staff.