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2025 Garden Trends Report - Part One

From the collaboration with Garden Media Group, Organizzazione Orlandelli is pleased to distribute the Trends of the Garden Sector 2025.
 
Garden Sector Trends 2025 highlight:
  • Back to Nature and Social Connections: Gardening is increasingly becoming a refuge from the digital frenzy. People are seeking authentic connections with nature and other people, creating online and offline communities centered around gardening.
  • Personalized and Creative Aesthetics: The era of the perfect and flawless garden is giving way to a freer and more creative approach. Experienced gardens are enhanced, with a natural aesthetic and a personal touch.
  • Technology and Nature Merge: Artificial intelligence is influencing the way we think about gardens. Computer-generated imagery and augmented reality offer new possibilities for design and inspiration.
  • Focus on Sustainability: Sustainable gardening is more relevant than ever. Native plants, eco-friendly growing practices, and solutions to reduce environmental impact are favored.
  • Immersive Experiences: The garden becomes a place of multisensory experiences. Music, the scent of plants and the observation of nature are combined to create a relaxing and engaging atmosphere.

ENTER NICHE SOCIAL COMMUNITIES - Page 9

ENTER NICHE SOCIAL COMMUNITIES - Page 9
More and more people, especially young people, are choosing to immerse themselves in smaller, more focused online communities to cultivate shared passions, like gardening. In doing so, they avoid the crowds of traditional social networks and create more authentic connections with brands and other users.

QUALITY OVER QUANTITY - Page 11

QUALITY OVER QUANTITY - Page 11
The key to thriving in niche communities lies in the ability to provide added value through educational and engaging content, respecting the community culture and building genuine relationships with members, rather than simply promoting your own products or services.