2022 Garden Trends Report - Part One

09/09/2021

Organizzazione Orlandelli is pleased to distribute one of the best-known research in the Garden sector to specialists in the sector, as it believes it can be a useful tool for planning a successful job during 2022.

The research was conducted by the American company Garden Media Group and its aim is to show the main market trends, guiding the operators of the sector in proposing products, ideas and solutions to the consumer.

An increasingly green and digital world is emerging, especially thanks to the entry of new fans of the garden sector, mainly young people. Precisely to be able to retain these young enthusiasts, it will be necessary to know how to innovate to respond to a type of clientele with different needs than those encountered in the past.

Creator Class - pag.7

LinkedIn found that 2/3 of people either left their jobs this year for a "passion project"; or at least they were considering it.
The chaos therefore changes the rules and perhaps most important changes who is in the lead: the current leaders are the Creator Class, these innovators who are shaping their future as individuals, separate from their corporate identities.

In fact, all the platforms available to us today are moving towards the production of videos in which these content creators can promote their activities, products or services.

Shoppertainment - pag.12

The immediate crisis generated by the COVID-19 pandemic has converted work, schools and businesses to digital overnight. States entered into various forms of lockdowns and businesses deemed non-essential were closed. We therefore understood one thing: the future will be a mix between Live and Virtual.

In fact, brands like Walmart are integrating the use of social platforms for shopping: thus Shoppertainment is born, or the possibility of making purchases while watching videos online or on social media.
This new purchasing methodology is widely used in China through the AliExpress platform: Social commerce accounts for 11.6% of retail e-commerce sales.

Report by Garden Media Group - Distributed by Organizzazione Orlandelli

Scroll through the Gallery to see the preview of the Garden Trends 2022 Report: